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The Iconic Iceland is a 250-page photo book that showcases the visual inspirations of Icelandic landscapes. Intricately sculpted by ice, fire, water and earth, Iceland is perhaps the most elegant embodiment of the saying that nature is indeed the ultimate architect. Featuring breathtaking original photos and videos accompanied by hand sketches, this book explores how we can abstract quintessential design elements such as colour, contour, motion and texture from the panoramas of Iceland. 

Iconic Iceland is available on the iBooks Store as a digital download for Mac, iPhone and iPad with the iBooks app. The book goes well beyond just a traditional photo book, and includes videos and interactive galleries.


The journey through the Iconic Iceland is divided into six sections, each focusing on a particular aspect of mother nature's design. 


The hue & colour section is devoted to the colour pellets found around Iceland. These ranges from the sublime Atlantic blue to the eye-catching red from geothermal geysers. We will also explore the changing intensities and contrasts as the Icelandic landscape transforms from daytime to twilight. Ultimately, we will show the importance of colour and its richness in crafting a cinematic experience as learnt from Iceland. 

The form & contour section explores the myriad weird and wonderful geometries that can be found around Iceland. Some of these resemble contemporary sculptures, while others are reminiscent of towering sky scrappers.  Besides discussing the geometric inspiration, we all also try to understand how nature uses wind, waves and tectonic forces to morph these geometries and define their character and personality.

The kineticism section is devoted motion found in in natural Iceland. From the episodic geyser, continuous waterfall, to the millennial weathering and tectonic movements, all these inject energy and kineticism into an ever-changing landscape. If the color and the shape of a landscape is its variation in space, then kineticism represents its variation in time.


Iconic Iceland is avaaliable on the iBooks Store as digital download for Mac, iPhone and iPad with the iBooks app. The book goes well beyond just a traditional photo book, and includes videos and interactive galleries.

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